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About Swiss Watch

Established on 4th April 2001, the genesis of Swiss Watch is an interesting tale of time and chance. Swiss Watch began as a multi-brand emporium of luxury watches established by leading luxury and lifestyle retail specialist, Valiram. The very first Swiss Watch boutique opened in Penang International Airport with an assortment of 16 watch brands, marking a product repertoire that was more than the selection in most downtown boutiques at the time.

Milestones

2019

The Australian Expansion

Swiss Watch expanded into Australia with the opening of multiple boutiques in Sydney.

Horological Insights

Jaeger-LeCoultre at Resort World Sentosa

Jaeger-LeCoultre at Resort World Sentosa

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Zenith Reveal New Revamped Models

Zenith Reveal New Revamped Models

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Conversations with Time

Anandhi Gopinath · Swiss Watch

Women, Watches, and a New Era of Collecting

Recent Events

2026, March

Swiss Watch Receives the Royal Warrant from HRH, The Sultan of Selangor

Swiss Watch marks a momentous milestone, having been granted the Royal Warrant by His Royal Highness, Sultan Sharafuddin Idris Shah Alhaj, and is now recognised as the purveyor of Fine Watches and Jewellery to the Royal Household of Selangor.

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Swiss Watch Royal Warrant
2026, October

Experience time redefined at Art of Time 2025

Since its debut in 2011, Art of Time has stood as Malaysia’s leading multi-brand watch fair, offering a rare opportunity for collectors and enthusiasts to experience fine watchmaking up close. Over the years, Swiss Watch has transformed what was once a boutique retail experience into an immersive showcase that mirrors the great fairs of Geneva and Basel. The event ...

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Art of Time 2025

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