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Explore exceptional watchmaking,
exclusive novelties and immersive experiences
from the world's leading Swiss maisons.

9th - 20th September 2026

Pavilion Kuala Lumpur, Centre Court

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This Year's Maisons

Explore this year's participating maisons and discover
the latest innovations and iconic collections.

Founded in 1994, Bell & Ross rapidly became a reference in the field of professional aviation watches. The brand established its signature design, “a circle within a square,” at the heart of its collections. Synonymous with innovation and excellence, Bell & Ross embodies the motto: “From the cockpit to the wrist.”

Exclusive Experiences Beyond Watchmaking

Beyond exceptional timepieces, enjoy exclusive experiences throughout the exhibition
from hands-on demonstrations to interactive workshops and collector conversations.

ZENITH

Watch Clinic

A Hands-On Watchmaking Experience

Immerse yourself in the world of traditional yet innovative watchmaking with Zenith's Watch Clinic for an unforgettable experience. Accompanied by a watchmaking instructor, you will learn the basics of mechanical watchmaking, the art and science of chronographs and the preserved heritage of watch restoration.

9th - 11th September

By invitation. Speak to a Swiss Watch Client Advisor for availability.

EVERYDAY EXPERIENCE

Art of Time Coffee Bar

Take a moment to indulge in a cup of Bacha Coffee, thoughtfully served during your visit.

Cloakwork Studio x Tesla

Head over to Pavilion KL to discover Cloakwork's special creation on the Tesla Model Y L, a bold expression individuality and creativity brought to life throught the art of graffiti. While you're there, participate in our on-site challenge and stand a chance to win shopping vouchers*!

Find Out More

*Terms & conditions apply

The Art of Discovery

Discover a thoughtfully curated series of lifestyle experiences.

Our Partners

aot_partner-Auto-Bavaria aot_partner-Bacha-Coffee aot_partner-Clase-Azul aot_partner-Cloakwork aot_partner-FLP Swiss Watch Global Malaysia | Art of Time 2026 aot_partner-Laderach Swiss Watch Global Malaysia | Art of Time 2026 aot_partner-Maybank Swiss Watch Global Malaysia | Art of Time 2026 aot_partner-Precision-Hunter aot_partner-Rituals aot_partner-TESLA aot_partner-THC aot_partner-Victorias-Secret

Celebrating 25 Years

Florian Gutsmiedl

Managing Director SEA & Oceania of IWC Schaffhausen

Congratulations to Swiss Watch on 25 remarkable years of excellence. We are proud to be part of your journey and grateful for a partnership built on shared values, trust, and a passion for fine watchmaking. Wishing you continued success as we look forward to achieving many more milestones together.

Julien Amary

Assistant Wholesale Manager SEA & Oceania of BVLGARI

Congratulations on Swiss Watch’s 25th Anniversary. This milestone is a testament to your dedication to excellence and enduring passion for fine watchmaking. Wishing you continued success and many more years of inspiring watch enthusiasts.

Cla Riedi

General Manager SEA of TUDOR

Happy 25th Anniversary Swiss Watch Team! Congratulations on all the amazing work over the years. We love seeing your daring spirit shine through, and look forward to achieving even greater things every year!

Brice Tchaplyguine

APAC Managing Director of TAG Heuer

On behalf of TAG Heuer, I extend our warmest congratulations to Swiss Watch on your 25th Anniversary! Your unwavering dedication to excellence, passion for horology, and invaluable partnership have been instrumental. We toast to your remarkable silver jubilee and eagerly anticipate many more years of shared success and collaboration.

Geetha Rengarajoo

General Manager Malaysia & Singapore of TAG Heuer

Congratulations to Swiss Watch on 25 remarkable years of excellence. We are proud of our valued partnership and celebrate this important milestone with you. Wishing you continued success and many more years of growth, innovation, and achievement ahead.

Dato' Azizulhasni Awang

National Cyclist

Happy 25th Anniversary, Swiss Watch Team! 🎉 It’s a real honour to be part of this journey. Over the years, I’ve always admired your passion, courage and commitment to pushing boundaries. Congratulations on 25 incredible years, and here’s to many more milestones, adventures and achievements together! 🚀

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